Company News, Financial News

Sales Rise 2.3% at Beiersdorf in 2014

Nivea, Eucerin and La Prairie contribute to gains.

Beiersdorf continued on its profitable growth path in 2014. Sales increased by 2.3% to $7.13 billion (€6.285 billion). Both business segments – Consumer and Tesa – contributed to this positive performance.   The Consumer Business Segment achieved sales growth by 2.1% to $5.9 billion (€5.209 billion). This was due in particular to the company’s three core brands. Nivea recorded 6.2% growth, Eucerin 6.0% and La Prairie 5.1%. “Beiersdorf was successful in 2014. Once again, we increased sales and e...

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